Susie Sell
Jul 16, 2012

WPP's Media Innovation Group ventures into Asia, headed by James Welch

SINGAPORE – WPP’s digital media investment consultancy Media Innovation Group (MIG) has officially launched in Asia, headed by Innocean’s former business director James Welch.

From left: James Welch and Jann Schwarz
From left: James Welch and Jann Schwarz

Based in Singapore, MIG will work to bring digital media buying and data insights closer to creative agencies.

It uses data from audience interactions across paid, owned and earned digital media to optimise media investment across digital channels.

MIG is already up and running in the USA, Europe and Latin America, but this is its first foray in Asia.

James Welch has been appointed as MIG’s regional director. He will be responsible for building partnerships with creative agencies and their clients across Asia-Pacific.

He has previously worked with WPP agencies including Y&R, JWT and Mindshare consultancy the Advanced Techniques Group.

Welch told Campaign Asia-Pacific that the aim of the group is to partner with creative agencies to bring media knowledge back into the agencies.

He said, "We are creating a simple service to partner with creative agencies. We are bringing a service that has been too difficult for them because it has been part of a media agency business."

Jann Schwarz, MIG’s vice president responsible for global client relationships, added that the group is gearing up for a rapid expansion in Asia-Pacific.

He said, “This includes investment in local data center resources, via our WPP parent company 24/7 Media, as well as the appointment of our regional director. James’s extensive experience at both creative and media agencies makes him ideal to lead our growing APAC team.”

Related Articles

Just Published

50 minutes ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

1 hour ago

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

1 hour ago

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

10 hours ago

Who’s bidding for TikTok?

Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.