Advertising Marketing Media News
Gideon Spanier
Nov 12, 2020

WPP merges AKQA and Grey to form AKQA Group

Grey agency brand is to be dropped after 103 years as part of merger to create brand experience agency that combines digital and creative.

Exploring new frontiers: black symbolises AKQA and red is for Grey

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

2 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

3 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

5 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Too old for the party, too young to leave—the paradox of middle age in advertising

7 Too old for the party, too young to leave—the paradox of middle age in advertising

Coca-Cola media business contract lies between Publicis and WPP

8 Coca-Cola media business contract lies between Publicis and WPP

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

10 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Related Articles

AKQA restructures into three P&Ls, names CEOs to lead them
Dec 11, 2024
Will Green

AKQA restructures into three P&Ls, names CEOs to ...

Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate
The Information
Feb 28, 2025
Gideon Spanier

Mark Read on WPP’s creative agencies slump, big ...

Michael Houston named WPP US president as AKQA Group CEO takes over Grey
Jun 15, 2022
Jessica Heygate

Michael Houston named WPP US president as AKQA ...

AKQA and Grey merge operations in five markets in efficiency drive
Mar 28, 2024
Gideon Spanier

AKQA and Grey merge operations in five markets in ...

Just Published

Omnicom and IPG shareholders approve takeover in key ‘milestone’
41 minutes ago
Gideon Spanier

Omnicom and IPG shareholders approve takeover in ...

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

Women to Watch 2024: Bee Leng Tan, The Ascott Limited and CapitaLand Investment
2 hours ago
Staff Reporters

Women to Watch 2024: Bee Leng Tan, The Ascott ...

Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.

M&C Saatchi reveals AI tool that measures brands' 'cultural power'
10 hours ago
Eszter Gurbicz

M&C Saatchi reveals AI tool that measures brands' ...

The agency group rebranded on a global level last December.

How pharma-backed websites are easing doctors’ search woes through AI
10 hours ago
Marc Iskowitz

How pharma-backed websites are easing doctors’ ...

Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.