Analysis Marketing
Staff Reporters
Apr 23, 2014

Women and whisky: Diageo's gender-neutral marketing formula

SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.

Mark Sandys

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