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Mobile marketing has been talked up for years but has so far failed to deliver the expected rewards. Will improvements in m-commerce be the catalyst for change? We've asked a search engine marketer and the heads of a mobile, digital and media buying agency for their opinion.
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Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.
The campaign was created in collaboration with Adam & Eve/DDB.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.