Asiya Bakht
Apr 29, 2010

VIDEO: MMA on why there are more mobile phones than toothbrushes in the world

SINGAPORE - A statistic quoted at the recently concluded Mobile Marketing Association (MMA) Forum in Singapore stated there are more mobile phones than there are toothbrushes globally and more mobile phone than toilets in India. Media spoke to four experts at the event for their opinion on the matter.

As the penetration of mobile phones takes off in Asia, the optimism around mobile marketing has never been higher.

Rahul Welde, head of media for AMET at Unilever, thinks that even though mobile marketing is in its infancy in Asia, the potential is huge because of the scale. He adds that one of the disadvantages however is the low penetration of smartphones which makes advertising a difficult proposition. In his interview with Media, he talks about what Unilever is doing in the sphere.





Derek Callow, head of marketing at Google Southeast Asia, says that a big focus for Google is its location offerings on mobile since one-third of its search has a location aspect to it. According to him, Google has seen a positive growth rate in mobile searches in Southeast Asia with mobile search traffic overtaking desktop search traffic in some countries. 





Rohit Dadwal, the managing director of the Mobile Marketing Association for Asia Pacific, thinks mobile marketing has finally moved from experimentation stage to implementation stage. According to Dadwal, the sheer size of the audience along with the different stages of evolution between countries in Asia Pacific opens up many opportunities, the biggest being the roll out of 3G. In his interview with Media, he talks about his key takeways from the conference.





Emmanuel Allix, vice president and managing director of InMobi in Asia Pacific, thinks that one of the key trends we are likely to see this year in Asia is the acceleration of mobile commerce. According to him, as mobile becomes the first screen overtaking the number of TV screen, we are also likely to see more brand campaigns launched on the platform.




Related Articles

Just Published

8 hours ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

8 hours ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

8 hours ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

13 hours ago

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.