Wildlife Reserves Singapore launches campaign

“This campaign is instrumental in educating the public about the plight of endangered animals, especially in the Asian region. We hope the meaningful messages in the series of ads will move people to appreciate, protect and secure the future for our most valued assets - wildlife,” said Fanny Lai, CEO of Wildlife Reserves Singapore. 

‘Extinction is forever’ highlights the grim realities faced by endangered wildlife and showcases conservation efforts by WRS across the region.

“Deforestation and illegal poaching have driven various species of wildlife to extinction,” said Subbaraju Alluri, CEO of Grey Group Singapore. “This campaign raises the red flag and urges Singaporeans to take a stand and do something about it.”

The ads will run on the cover of The Straits Times and feature endangered wildlife such as the oriental pied hornbill, pangolin and orang utan.