Marketing PR News
Robert Sawatzky
Jun 18, 2019

Why PMI is doubling down on wooing Cannes

From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.

PMI's Open Mic Lounge on the Cannes beachfront and panel session with Wyclef Jean at Terrace Stage

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