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A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.
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As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
As CEO, Yang has been instrumental in driving transformation within the organisation and has played a crucial role in the agency's rapid growth, orchestrating strategic expansion and strong momentum within her team.
Campaign understands the process is at the RFP stage.