Advertising Opinions
Anna Carpen
Jul 7, 2016

Why did this atrocious Bayer ad win at Cannes?

This aspirin ad screamed past sexism and landed slap-bang in the middle of rape culture, so why didn't someone stop it from winning a Lion?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Campaign at Cannes 2023: CMO interview with Patricia Corsi, Bayer
Jun 21, 2023
Robert Sawatzky

Campaign at Cannes 2023: CMO interview with ...

Jane Lin-Baden and Tara Ford among Cannes Lions 2025 jury presidents
Jan 17, 2025
Alessandra Scotto di Santolo

Jane Lin-Baden and Tara Ford among Cannes Lions ...

Why wasn’t sustainability front and centre at Cannes?
Jul 1, 2024
Ed Fletcher

Why wasn’t sustainability front and centre at Cannes?

2024 Cannes Contenders: Dentsu creatives place their bets
Jun 13, 2024
Staff Reporters

2024 Cannes Contenders: Dentsu creatives place ...

Just Published

As Bluesky grows, opportunities abound for pharma brands
5 hours ago
Jack O'Brien

As Bluesky grows, opportunities abound for pharma ...

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Women to Watch 2024: Risa Kusumaningrum, KIT Global
5 hours ago
Staff Reporters

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Do podcasts have a measurement problem?
5 hours ago
Joseph Arthur

Do podcasts have a measurement problem?

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
6 hours ago
Leslie Blount

What tariffs? Hyundai stays the course, but NY Auto ...

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.