Diana Bradley
Oct 28, 2022

Which candy brand has the best Halloween 2022 invention?

Reese’s, Airheads and Kit Kat are getting creative this Halloween season.

Photo:The Hershey Company
Photo:The Hershey Company

Halloween can be a scary time for candy brands as they try to come up with new ways to stand out from competitors.

Reese’s, Airheads and Kit Kat have all invented unique products this year, each of which solves a different issue for trick-or-treaters.

Reese’s

Friends and family won’t stop stealing your candy? Reese’s has a solution. The brand has created a Secret Stash Trick-or-Treat Bag, which has a secret compartment to hide candy in.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @reeses

Airheads

Airheads made Candy Flavored Dental Floss to bridge the longstanding holiday tension between candy makers and dentists in an effort to make the dentist’s house a more desirable stop this year. The goal is to have thousands of flosses being handed out at dentists’ homes nationwide, according to an Airheads statement.

Kit Kat

Forget about those dreaded “just take one” signs. Kit Kat invented a trick-or-treat bowl that never ends.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kit Kat (@kitkat_us)

Which campaign is your favourite?

Source:
PRWeek

Related Articles

Just Published

4 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

4 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

5 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.

5 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.