News Advertising Customer Experience Technology
Coral Cripps
Aug 15, 2023

We Are Social launches AR-focused agency

The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands.

Make My Day: Will Scougal (l) and Jim Coleman.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

No one talks about ads anymore: Have they lost their pop-culture charm?

5 No one talks about ads anymore: Have they lost their pop-culture charm?

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

6 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

7 Too old for the party, too young to leave—the paradox of middle age in advertising

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

10 WPP removes references to DEI in latest annual report

Related Articles

Snap celebrates multicultural communities through AR monuments
Sep 8, 2023
Brandon Doerrer

Snap celebrates multicultural communities through ...

Snap’s latest global brand campaign highlights fun AR filters
Jan 29, 2023
Sabrina Sanchez

Snap’s latest global brand campaign highlights fun ...

AR experiences exclude a majority of diverse audiences, study finds
The Information
Aug 22, 2023
Jessica Heygate

AR experiences exclude a majority of diverse ...

Snap's APAC president Ajit Mohan on building a performance business to regain ad dollars
Jul 24, 2023
Shawn Lim

Snap's APAC president Ajit Mohan on building a ...

Just Published

Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices
2 hours ago
Staff Reporters

Yousician's new campaign hits a familiar chord: ...

Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.

The art of dealing with the new trade order
6 hours ago
David Golding

The art of dealing with the new trade order

Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding

WPP offers free Friday lunches to lure staff back to office
6 hours ago
Alessandra Scotto di Santolo

WPP offers free Friday lunches to lure staff back ...

The initiative is part of an effort to enhance the on-campus experience.

New global campaign from Spotify celebrates music fandoms
14 hours ago
Eszter Gurbicz

New global campaign from Spotify celebrates music ...

The campaign was created in-house.