Colenso BBDO Auckland and Host/Havas Sydney are the only agencies from the Asia-Pacific region to make the list of the world's top 10 agencies in Warc's first-ever Best of the Best global index, which is based on the results of its recently announced Creative 100, Effective 100 and Media 100 rankings.
Colenso BBDO landed at sixth and Host/Havas at ninth on the list, released today.
BBDO New York and BBDO Worldwide are the best agency and network, respectively. BBDO Worldwide had a total of 59 offices contribute to its winning network total, and BBDO agencies secured four of the top 10 spots on the best agencies list.
BBDO's performance, helped by top 10 ranks for DDB Worldwide, PHD Worldwide and TBWA Worldwide, took Omnicom Group to the top of the holding company ranking.
The world's top 10 agencies across the WARC Rankings
|
Rank
|
Agency
|
Location
|
Points
|
|
1
|
BBDO
|
New York, USA
|
489.8
|
|
2
|
adam&eveDDB
|
London, UK
|
466.7
|
|
3
|
McCann
|
New York, USA
|
413.1
|
|
4
|
AMV BBDO
|
London, UK
|
410.8
|
|
5
|
MediaCom
|
London, UK
|
390.8
|
|
6
|
Colenso BBDO
|
Auckland, New Zealand
|
351.8
|
|
7
|
LOLA MullenLowe
|
Madrid, Spain
|
343.1
|
|
8
|
McCann
|
London, UK
|
316.6
|
|
9
|
Host/Havas
|
Sydney, Australia
|
288.3
|
|
10
|
AlmapBBDO
|
São Paulo, Brazil
|
281.0
|
The world's top 10 agency networks across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
BBDO Worldwide
|
3207.1
|
|
2
|
McCann Worldgroup
|
2912.0
|
|
3
|
Ogilvy
|
2006.7
|
|
4
|
DDB Worldwide
|
1746.7
|
|
5
|
MediaCom
|
1511.2
|
|
6
|
IPG Mediabrands
|
1430.9
|
|
7
|
PHD Worldwide
|
1395.2
|
|
8
|
TBWA Worldwide
|
1315.0
|
|
9
|
Dentsu Aegis Network
|
1298.2
|
|
10
|
Mindshare Worldwide
|
1174.2
|
The world's top 10 agency holding companies across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
Omnicom Group
|
8926.6
|
|
2
|
WPP
|
8556.4
|
|
3
|
Interpublic Group
|
5772.1
|
|
4
|
Publicis Groupe
|
2714.6
|
|
5
|
Dentsu
|
1398.5
|
|
6
|
Havas Group
|
1151.5
|
|
7
|
Accenture
|
260.3
|
|
8
|
Hakuhodo DY Group
|
259.3
|
|
9
|
MDC Partners
|
189.8
|
|
10
|
BlueFocus
|
152.7
|
The world's top 10 brands across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
Burger King
|
593.2
|
|
2
|
McDonald's
|
465.0
|
|
3
|
IKEA
|
339.0
|
|
4
|
Coca-Cola
|
327.9
|
|
5
|
Pedigree
|
321.0
|
|
6
|
KFC
|
299.6
|
|
7
|
Greenpeace
|
260.4
|
|
8
|
Skittles
|
260.3
|
|
9
|
Palau Legacy Project
|
258.0
|
|
10
|
Nike
|
257.8
|
The world's top 10 advertisers across the WARC Rankings
|
Rank
|
Network
|
Points
|
|
1
|
Procter & Gamble
|
969.8
|
|
2
|
Unilever
|
969.1
|
|
3
|
Mars
|
963.3
|
|
4
|
Restaurant Brands International
|
593.2
|
|
5
|
Anheuser-Busch InBev
|
567.6
|
|
6
|
Volkswagen Group
|
553.8
|
|
7
|
McDonald's
|
573.5
|
|
8
|
The Coca-Cola Company
|
469.5
|
|
9
|
Heineken
|
382.3
|
|
10
|
PepsiCo
|
347.3
|
While the Best of the Best ranking aggregates points from the Creative, Media and Effectiveness 100 rankings, Warc said it uses a weighting system that inflates the media and effectiveness scores relative to the creative rankings to ensure equal weighting in the Best of the Best ranking. In other words, the point values shown above are not simply the sum of the individual rankings.
An annual survey will be held to ensure that the WARC Rankings remain independent and the competitions tracked reflect the opinion of the industry.
You can download Best of the Best report here and view all the WARC Rankings here.
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