![Wall Street Journal unveils lifestyle title](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f32494_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
Editor-in-chief Tina Gaudoin described the target audience as “sophisticated, influential and affluent”. The first, 80-page edition will feature advertising from 51 companies - 19 of which are new to The Wall Street Journal.
The publication will be published quarterly until mid-2009, when it will become a monthly title. It will have an Asian circulation of 80,000, plus free content online. The global ad rate for a full colour page is US$139,000.