Cristy Garcia

CMO, Impact.com

How to leverage the convergence of affiliate and influencer marketing
Sep 6, 2024
Cristy Garcia

How to leverage the convergence of affiliate and ...

Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia.

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