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Want to optimise your digital campaign? Add some good old print to the mix
“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
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Why print is an enduring force for advertisers
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to brand-building despite closures of print publications and declining print sales.
What Publicis' Natalie Lam is looking for on the Lions print & publishing jury
CANNES LIONS JURY PERSPECTIVES: The chief creative officer for Publicis Groupe APAC & MEA also shares what she wants to immerse herself in at Cannes and who she wants to meet.
A picture tells a thousand father-child stories
A new print campaign for McDonald’s Philippines shows that a few good photos are all you need to tell a powerful story.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
Singapore grower wants people to consider the high cost of imported foods
THE WORK: 'Choose good. Do good.' for Sustenir by Iris.
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