Omar Oakes
Oct 6, 2020

Uptick in marketer confidence as fewer brands postpone spend: WFA data

Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.

Green shoots of recovery: fewer campaigns are being deferred indefinitely compared to June (Pixabay.com)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Gaming giant Electronic Arts reviews global media ...

Account is currently handled by T&Pm.

2 hours ago

Estée Lauder skincare brand says think twice about ...

The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’

2 hours ago

How American brands are making it easier—or ...

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.

20 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.