Madhavi Tumkur
Oct 18, 2010

UPDATE: Changi Airport loss could impact Eye Corp's future in Singapore

SINGAPORE - Out-of-home advertising company Eye Corp's future in Singapore could be under threat following the loss of the Changi Airport account.

Eye Corp regards itself as airport media specialist
Eye Corp regards itself as airport media specialist

Eye Corp reportedly lost the Changi Airport business after holding it for nearly five years.

Changi Airport was Eye Corp's strongest revenue earner in Singapore, with one source stating it accounted for 100 per cent of the company's revenue on the island.

JCDecaux is thought to have won the pitch for the Changi account, and will take over from January 2011. 

Campaign understands Eye's future in Singapore could be under threat.

Responding to enquiries, Eye Corp's global marketing director, Janine Wood stated, "Eye is not in a position to comment on Campaign's enquiry regarding Eye's exit from the market. We are very busy fulfilling our contractual obligations to CAG and our advertising customers and remain committed to doing so."

Related Articles

Just Published

2 hours ago

Will axing fact-checkers on Meta shift media spend ...

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

5 hours ago

Ex-OMD USA media chief joins Publicis to lead ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.

11 hours ago

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

11 hours ago

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo

A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.