UPDATE: AIA CMO Chris Wei resigns, Paul Groves his replacement

SINGAPORE – Christopher Wei, EVP and group CMO of American International Assurance Company (AIA), is leaving the company to become group CEO of Great Eastern Holdings. Paul Groves will be Wei's replacement, effective 12 January 2011.

Christopher Wei was behind AIA's largest group-wide rebranding in the company's history
Christopher Wei was behind AIA's largest group-wide rebranding in the company's history

Groves will be joining AIA from MetLife International (previously ALICO) where he was most recently senior vice-president, head of international marketing and direct to consumer channel - including oversight for 125 marketing colleagues across 65 countries. 

While at AIA, Wei oversaw the largest group wide rebranding exercise in the company’s history across 14 markets in the Asia-Pacific region.

He was instrumental in developing new capabilities in research and business intelligence, customer value management and innovative product development.

Wei was also an important member of the IPO team that achieved the successful listing of AIA on the Hong Kong Stock Exchange recently.

Wei previously held the position of CEO of AIG United Guaranty Insurance (Asia) in Hong Kong.

Fang Ai Lian, chairman of Great Eastern Holdings, said that Wei has broad-based experience spanning product development, bancassurance, marketing and branding, customer value management as well as strategy and risk management.

“Under his stewardship, I am confident the group will be able to further cement our leadership position in Singapore and Malaysia and grow our regional footprint,” she said.

Wei's appointment will commence with effect from 10 February 2011. He will be based out of Singapore.

Related Articles

Just Published

12 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

13 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

16 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.