Benjamin Li
Feb 13, 2009

TV5Monde extends news and sports to mobile

HONG KONG - French TV channel TV5Monde is extending its news and sports content - in particular French football and rugby league - to mobile and Facebook users. The pilot service is now available in more than 40 countries in Asia and the Middle East starting this week.

TV5Monde extends news and sports to mobile
Users of more than 8,000 models of mobile phone with internet access such as on a Blackberry, iPhone and other smart phones, can apply online and receive a free SMS with the link to TV5Monde mobile or email alert.

The TMS Way is the agency that supplied the technology Media to Mobile -  a platform for marketers and media to create and provide mobile offers via TMS.

Frederick Saurat, co-founder and CEO, The TMS Way, explained, “the aim of TV5 Monde is to reach out to people wherever they are, whether by TV, mobile or social online space, instead of just waiting passively for them to watch programmes in the traditional way.”

“Advertisers on TV5Monde can also double their campaign exposure via mobile phones and Facebook,” he added.
Source:
Campaign China

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