Benjamin Li
Feb 13, 2009

TV5Monde extends news and sports to mobile

HONG KONG - French TV channel TV5Monde is extending its news and sports content - in particular French football and rugby league - to mobile and Facebook users. The pilot service is now available in more than 40 countries in Asia and the Middle East starting this week.

TV5Monde extends news and sports to mobile
Users of more than 8,000 models of mobile phone with internet access such as on a Blackberry, iPhone and other smart phones, can apply online and receive a free SMS with the link to TV5Monde mobile or email alert.

The TMS Way is the agency that supplied the technology Media to Mobile -  a platform for marketers and media to create and provide mobile offers via TMS.

Frederick Saurat, co-founder and CEO, The TMS Way, explained, “the aim of TV5 Monde is to reach out to people wherever they are, whether by TV, mobile or social online space, instead of just waiting passively for them to watch programmes in the traditional way.”

“Advertisers on TV5Monde can also double their campaign exposure via mobile phones and Facebook,” he added.
Source:
Campaign China

Related Articles

Just Published

2 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

20 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

20 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

21 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.