TST MTR transformed for Galaxy Macau campaign in HK

UM is the media agency for Galaxy Entertainment Group. The month-long mega marketing campaign, which starts today at Tsim Sha Tsui (TST) MTR station, includes 10,000 square meters of coverage and 20 advertising formats including lightboxes and digital panels for Galaxy Macau.

JCDecaux says the mega campaign is the largest station-wide metro advertising in China and perhaps 'the largest campaign of its kind in the world'.

TST MTR Station was selected as the first MTR station because of its premium location as Hong Kong's busiest transport, tourist and shopping hub, which attracts high-end consumers from all over the world. 

At a total investment of HK$14.9 billion (US$1.9 billion), the 550,000 square meter Galaxy Macau  will include the 250 suits and 10 floating villas of the Banyan Tree Macau, the 500-room Hotel Okura Macau and the 1,500-room Galaxy Hotel. Banyan Tree has a 2,800 square meter spa, and over 50 international and Asian food and beverage outlets, shopping areas and a 52,000 square meter Grand Resort Deck man-made beach.

According to Macau Government Tourist Office, over 97 per cent of Macau's 25 million visitors in 2010 were from Asia.