Marketing Analysis Opinions
Lizi Hamer
Mar 5, 2021

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

Picture: England Rugby player Tom Curry poses with the Mastercard Player of the Match trophy following the England vs Australia Rugby World Cup 2019 Quarter Final at Oita Stadium, Japan on 19 October 2019- Getty Images.

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