Analysis Marketing
Minnie Wang
Aug 15, 2024

How Chinese brands are leveraging sports marketing to go global

Chinese brands such as HeyTea, Chagee, and Tecno are joining Alibaba in targeted sponsorships and creative collaborations abroad.

(L) Chagee poster in Paris (R) Heytea campaign in Paris Photo: Chagee & Heytea Weibo

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