The programmatic connection between brand, agency and technology

Understanding how programmatic buying can boost your brand’s communication effectiveness, not just in theory but on an executional level, is the focus of Campaign’s next webinar brought to you in association with Turn, one of the world’s largest advertising technology firms.

In this fourth panel discussion in the series, we’ll ask questions about how you bring programmatic into your business, integrate it between brand and agency teams, and adapt your overall strategy to this new tool.

• When: Tomorrow (26 Nov. at 07:30 am India, 10 am Singapore/Hong Kong, 1 pm Sydney
• Where: Webcast

Every business relationship has potential pitfalls but learning from others who have gone through or are still going through the same process can be immensely helpful. Adding programmatic buying to your marketing arsenal entails more than just throwing a switch, so take the opportunity to learn from some seasoned experts.

We’ll starts with the following questions:

• What principles can best guide you?
• What business pressure points do you need to keep on your radar?
• What goals should you pursue?
• What are realistic expectations?
• Who should take the lead and do you need an internal technology evangelist?

Plus, you can enter your own questions for the panelists to address.

SPEAKERS

Rupa Rajamani, Head, Digital Performance Marketing & Technology Strategy
Standard Chartered Bank

A 10 year veteran of the banking and finance industry, Rupa has seen the rapid digitization of the industry first hand. She has worked across banks like Standard Chartered, Citibank and HSBC where she built from the ground up a lot of their digital enablers. She also did a stint in a US based company called Lending Tree which is at the forefront of digital technology adoption for real-time performance marketing. Her current role at Standard Chartered Bank, where she heads Digital strategy and optimization across paid, owned and earned media; ensures that she’s always at the forefront of a constantly shifting social and digital landscape and puts in to place strategies that helps the bank leverage these new opportunities. She believes that optimization is the key to harnassing the true power of digital; and with the numerous technologies and methodologies available today, the ability to target and personalize marketing offerings has reached exciting new heights.

Kevin Walsh, Chief Digital Officer, APAC
Carat

Kevin has been working in the media industry for over 20 years, focussing on digital since 2000. He spent 14 years in Australia, as Executive Media Director of leading digital agency NetX which won agency of the year five times during his tenure. He then went on to open Neo@Ogilvy in Sydney and Melbourne as Managing Director for the company. In 2010, he moved to iProspect and became Managing Director of Australia before being promoted to the role of Managing Director for Asia Pacific. In January 2014 Kevin moved within the Dentsu Aegis Network to take up the Chief Digital Officer position at Carat. Kevin’s role focuses on helping clients achieve their digital ambition.

Cindy Deng, Managing Director, Asia Pacific
TURN

Cindy brings more than 15 years of sales and product experience in digital advertising and enterprise technologies to her position as managing director of APAC at Turn. She is a recognized expert in the APAC region, having worked with businesses across Korea, Hong Kong, Taiwan, China, Japan, Australia, India, and Southeast Asia.

Prior to joining Turn, Cindy was senior director of advertising sales and marketplaces for Yahoo!’s APAC operations where she was responsible for the overall growth and monetization of the search and performance display businesses. In that role, Cindy developed the region’s advertiser, publisher and product strategies and drove end-to-end go-to-market plans for global and regional initiatives. Previously, Cindy led product management, business strategy and product marketing initiatives for Yahoo! Asia's advertising products. In addition to her regional responsibilities, Cindy also served as the sales director of Yahoo! Korea.

Prior to Yahoo!, Cindy was responsible for the sales and marketing of enterprise financial software to Global 500 clients across the U.S., Europe, and Asia. She also developed software applications for venture-backed startups as well as WebLogic enterprise solutions for a major media corporation.
Cindy holds a B.A. in Economics from Occidental College, an M.B.A. from The Wharton School, and an M.A. in International Studies from the Lauder Institute at the University of Pennsylvania.

Jason Wincuinas, Managing Editor
Campaign Asia-Pacific

Before joining Campaign, Jason spent years marketing mechanical and computer engineering products to technical audiences, convincing tribologists of perfluoropolyether’s design advantages and embedded systems developers of the relative strengths of hardware versus software emulation.

He also spent about a decade in China’s emerging market trenches, negotiating with factories for container loads of traditional handmade goods. Just prior to stepping into his Campaign role, Wincuinas was a financial editor at Hong Kong’s top independent brokerage and research firm, CLSA. While there his perpetual curiosity about what makes business work kept him ready to tackle topics ranging from China’s nuclear industry to palm oil market dynamics in Indonesia. Now as part of Campaign’s team, Wincuinas turns his eye for strategy and synergy to the media, marketing and advertising community across the Asia-Pacific region.

Programmatic buying plays a prominent role in the current industry evolution, so the more you know about it the more ready you’ll be for impending change.

If you missed the previous webcasts in this series, you can still access them on-demand:

• To RTB or DSP, that is the programmatic question
• Branding the Programmatic, Multi-Channel Way
• Reach your true audience: Data and programmatic strategies