programmatic
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
Brand safety tops list of concerns for programmatic advertisers: WARC
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries
Maximising e-commerce success: Proven strategies for modern advertising
Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
Inside Reddit's strategy to court advertisers in Asia Pacific
Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.
Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
The vice chairman of Ogilvy UK argues digital advertising is broken.
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Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.
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