.png&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 9, 2023
The CMO's MO: Robin Liu on Miniso's unique culture of 'co-creating joy with customers'
As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,700 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 4, 2024
Asia-Pacific Power List 2024: Robin Liu, Miniso
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
1 hour ago
The power—and problem—of ‘girl words’ in 2025
Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
2 hours ago
Women to Watch 2024: Lydia Adlina, Starcom
Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.
12 hours ago
‘Digital twins are not the enemy’—H&M's AI ...
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
12 hours ago
Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.