The Clinic scoops Singapore Arts Festival 2011

Debra Davies, managing partner at the Clinic confirmed there was a “long and intense pitch against some of the bigger agencies in town.”

Bates 141 is believed to have been in the final two alongside The Clinic.

Mathilda de Boer-Lim, head of marketing, sales and development for the Singapore Arts Festival said that The Clinic impressed them “by the way they were able to take our vision for the Festival, as a creation and people’s Festival, and articulate it across a wide range of media. They demonstrated a strong understanding of what drives the Festival.”

The 2011 Festival, themed ‘I want to remember’, sits in the middle of a trilogy that began last year with the theme ‘Between you and me’. Interconnected, the trilogy of festivals, which concludes with the 2012 edition, investigates our sense of place in time.

The 2011 Festival will run for three weeks commencing 13 May 2011. It will feature the return of the Festival Village, this time at the Esplanade Park.

The Clinic is a new communications agency based in Singapore and run by four senior partners, including managing partner Debra Davies, joint executive creative partners Anthony Peplow and Nick Cocks, and strategic director Melissa Tuffley.

Founded in February 2010, The Clinic recently launched a major campaign for Amway’s Nutrilite brand – across TV and outdoor – which ran from October last year. The newly-won Singapore Arts Festival campaign will commence in February 2011.