The Campaign Palace enters Asia

With a worldwide reputation for creating impactful campaigns, this is the first office to be opened in Asia by the award-winning Australian creative agency as part of its expansion plans in the region.

It launches in Jakarta at an exciting time for Y&R in Indonesia, with recent international award wins and last year winning the country’s first ever Gold Lion at Cannes. The network says its recent appointment of Asia’s top three ranked creative Kevin Le is testament to Y&R’s continued commitment to innovative creativity.    

The Campaign Palace will be led by Andrew Dowling & Kevin Le, CEO and ECD of Y&R Jakarta respectively and jointly managed by general manager Adam Lau and creative director, Adi ‘Didot’ Prihadi. They will report into Mark Mackay, chair of the Palace Group.

The agency will be responsible for all creative activity for leading Indonesian health foods company, Kalbe Nutritionals, its anchor client in Jakarta.

As part of their expansion plans in the region, The Campaign Palace in Jakarta will be led by Andrew Dowling, CEO of Y&R Jakarta as well as Kevin Le, ECD of Y&R Jakarta, and jointly managed by general manager and creative director Adi ‘Didot’ Prihadi. They will report into Mark Mackay, chair of the Palace Group.

David Sable, global CEO of Y&R, said, “This is an exciting and important moment for all of us.  The Campaign Palace has a well-deserved reputation as an extraordinary creative agency. It has great leadership, great talent all around, and a real drive to help its clients make an impact in the marketplace.”

Commenting on the new opening, Mackay noted that it has a long-held ambition to migrate The Campaign Palace into new markets. “I am delighted to see this ambition become a reality. Jakarta will be our first in a southern hemisphere Palace network.”

Dowling said the launch of The Campaign Palace in Indonesia is an exciting addition to the Y&R Group offering, along with the industry as a whole. “I grew up admiring The Campaign Palace and their approach to creativity which helped to create and define some of Australia’s leading brands.”

With offices currently in Melbourne and Sydney, The Campaign Palace has been responsible for some of Australia’s best known and most effective creative campaigns for over 35 years for clients including Panasonic Australia, Target and Bayer. The agency will join the roster of Y&R Group agencies already with a presence in Indonesia including Y&R, Landor, Wunderman, Burson-Marsteller and Cohn & Wolfe.