Having started out as a freelance graphic designer and multimedia interactive designer, the graduate from Sydney’s Billy Blue College of Design has 13 years of industry experience, spanning multiple categories including baby care, automotive, alcohol, retail and tobacco.
“We’ve gone from strength to strength with a string of business wins including Sony, Mini and Softex Indonesia,” said Adam Lau, general manager of The Campaign Palace Jakarta.
Y&R launched its boutique sister agency in Asia in October last year to further strengthen its integrated offering to clients across the region.
“We are now the torch bearers for a brand that has been deeply rooted in ground-breaking creative work,” Pratama said. “The Palace Jakarta hopes to continue this heritage and love for uncompromising creative ideas here and around the Asia region.”
Matthew Godfrey, president at Y&R Asia, said the agency is looking forward to continued growth and expansion, both in Jakarta and beyond. “The Campaign Palace is an iconic agency brand that is thriving in Asia, we have a rapidly expanding team of very talented people to match the agency’s phenomenal growth in business already this year,” he commented on the appointment.