Faaez Samadi
Oct 29, 2018

Telkomsel calls multi-agency pitch

Telco looking to strengthen creative, digital and brand strategy with three new agencies.

Telkomsel calls multi-agency pitch

Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta.

The company is seeking three new agencies: a strategic brand lead, a creative production agency and a digital and content agency. R3 is handling the pitch.

Leo Burnett and Hakuhodo are Telkomsel’s incumbent creative agencies, while Narrada currently handles digital. The pitch is a procurement requirement, as the incumbents’ contracts cannot be further extended.

Nirwan Lesmana, Telkomsel vice president of brand and communication, said the brand wants to bolster its position as a leader in the mobile digital space. “We are eager to have external marketing partners who are broad-minded, strong on consumer insights, who have the ability to elevate Telkomsel brand strategy that is in line with Telkomsel goals, market dynamic and challenges in the coming years,“ Lesmana added.

The pitch will be handled in three phases: RFI, then chemistry meetings, and finally RFP. Submissions for the RFI must be entered by 14 November. The agencies will be appointed by 1 March 2019.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.