Faaez Samadi
Oct 29, 2018

Telkomsel calls multi-agency pitch

Telco looking to strengthen creative, digital and brand strategy with three new agencies.

Telkomsel calls multi-agency pitch

Indonesia’s largest mobile carrier, Telkomsel, has called a multi-agency pitch in Jakarta.

The company is seeking three new agencies: a strategic brand lead, a creative production agency and a digital and content agency. R3 is handling the pitch.

Leo Burnett and Hakuhodo are Telkomsel’s incumbent creative agencies, while Narrada currently handles digital. The pitch is a procurement requirement, as the incumbents’ contracts cannot be further extended.

Nirwan Lesmana, Telkomsel vice president of brand and communication, said the brand wants to bolster its position as a leader in the mobile digital space. “We are eager to have external marketing partners who are broad-minded, strong on consumer insights, who have the ability to elevate Telkomsel brand strategy that is in line with Telkomsel goals, market dynamic and challenges in the coming years,“ Lesmana added.

The pitch will be handled in three phases: RFI, then chemistry meetings, and finally RFP. Submissions for the RFI must be entered by 14 November. The agencies will be appointed by 1 March 2019.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

4 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

4 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

4 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.