Marketing News
Gabey Goh
Oct 7, 2016

Tech tools can help marketers return to creativity: Salesforce

Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.

Lee Hawksley

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

5 Mash names all-female executive team, shifts global HQ to Singapore

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

Cheetos’ launches limited edition fashionably functional pants

8 Cheetos’ launches limited edition fashionably functional pants

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

Salesforce and Google expand partnership to boost AI-powered customer service
Feb 27, 2025
Staff Reporters

Salesforce and Google expand partnership to boost ...

In the age of AI, standing still is moving backward
Apr 8, 2025
Zach Kitschke

In the age of AI, standing still is moving backward

All AI, no 'aha': Has SXSW lost its creative spark?
Apr 6, 2025
Lindsay Rutherford

All AI, no 'aha': Has SXSW lost its creative spark?

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
Apr 23, 2025
Campaign India Team

Influencer content outperforms digital ads on ...

Just Published

Women to Watch 2024: Tanya Phathanathong, ADA
7 hours ago
Staff Reporters

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

Move and win roundup: Week of April 28, 2025
8 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

Childhood bedwetting is nothing to be ashamed about, says Kimberley Clark
9 hours ago
Staff Reporters

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.