Staff Reporters
Aug 6, 2010

Taiwan adwatch: McDonalds takes the top spot

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Taiwan adwatch: McDonalds takes the top spot

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (2) Mcdonald's Leo Burnett/OMD
90%
2= (-) Colgate Sensitive Pro-relief
Y&R/MEC
84%
2= (8) Watsons
BBDO/OMD 84%
4 (3) Taiwan Mobile
Dentsu/ZenithOptimedia 82%
5 (-) Nanshan Life
Wu Advertising/Bright Media
76%
6 (-) 1 Day Acuvue Define
McCann Erickson/OMD
70%
7 (-) Hitachi Air Conditioner
International Advertising Agency/2008 Media Marketing
68%
8 (-) McDonald's Wasabi Filet-O-Fish
Leo Burnett/OMD
65%
9 (11) Taishin Bank
ADK/MediaCompany
63%
10 (-) Citibank
Publicis/MEC 57%
11 (-) CIGNA Ideata/MediaDrive 56%
12 (-) Standard Chartered Bank
TBWA\Tequila Taiwan/OMD 55%
13 (-) Genghis Khan Online Game
In-house/Sofa Studio
44%
14 (-) AIA
Bates141/Media Palette
42%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

2 hours ago

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo

A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.

3 hours ago

Women Leading Change Awards 2025 is now open for ...

Entries are now open for you to nominate and celebrate the remarkable female professionals who inspire through their innovations and leadership qualities. Get your submissions in before the final deadline on 13 March.

3 hours ago

Move and win roundup: Week of January 13, 2025

Porsche, Sight, Unilever, and more in our weekly collection of people moves and account news.