Rhandell Rubio
Sep 26, 2011

SPRG awarded one-year retainer for the Singapore Kindness Movement

SINGAPORE - Strategic Public Relations Group (SPRG) Singapore has won a one-year retainer for the Singapore Kindness Movement to support the non-government organisation's overall communications outreach in the country.

Singapore Kindness Movement appoints SPRG
Singapore Kindness Movement appoints SPRG

SPRG will be responsible for providing strategic communications counsel, overseeing all communications efforts, media relations and publicity initiatives of all SKM-related activities in the Singapore market for a one-year period.

The Singapore Kindess Movement (SKM) arose from a call by then Singapore prime minister Goh Chok Tong in his 1996 new year message, highlighting the need for Singapore to become a gracious society by the 21st century. Goh declared that considerate social behaviour supported by a strong economy and good government would make Singapore the best home for its people.

Thus, the SKM aims to encourage Singaporeans to make a positive commitment to gracious living through simple acts of kindness in their daily activities according to NGO's website.

“The SKM has an incredible responsibility - to create a more gracious society. We are honoured that they have chosen us to help make a difference to the lives of Singaporeans, and we are confident that our planned campaigns will not only be memorable, but effective in achieving the objective,” said Edwin Yeo, general manager of SPRG Singapore.

William Wan, general secretary of the Singapore Kindness Movement added, “The role of the Singapore Kindness Movement is to promote acts of kindness, graciousness, respect, courtesy and consideration in our society. It’s a big task and critical to us are partners who believe in the cause and we believe that in SPRG, we have found that partner."

Related Articles

Just Published

3 hours ago

In the age of AI, standing still is moving backward

AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.

3 hours ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

13 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

13 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?