Surekha Ragavan
Oct 16, 2020

Southeast Asian artists pimp up sneakers for Asics

INSPIRATION STATION: 30 artists from Singapore, Malaysia, Indonesia, Thailand and Vietnam brought their flair to the 30th anniversary of the GEL-LYTE III.

Southeast Asian artists pimp up sneakers for Asics

To commemorate the 30th anniversary of its GEL-LYTE III design, Asics approached 30 artists across Singapore, Malaysia, Indonesia, Thailand and Vietnam to put their own spin on the shoe. Each artist was given a blank sneaker ‘canvas’ to express their creative flow, whether through crafts, graffiti, watercolour, henna or ceramics.

Here are some snaps of the resulting designs.

Malaysia

Thailand

Vietnam

Indonesia

Singapore
 
You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute, peruse the wonderfully expressive work, recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Source:
Campaign Asia

Related Articles

Just Published

22 minutes ago

Google rolls out several new PMax updates following ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

32 minutes ago

Zurich picks single agency for global media account

Results are in for the winner-takes-all pitch.

20 hours ago

Spikes Asia 2025: Behind Leo Burnett Taiwan’s ...

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.