News
Sadie Bargeron
Nov 3, 2022

Adidas taps Su Yiming and DHL’s back in fashion: China collabs of the week

The shared motivation of this week’s most notable Chinese brand collaborations is to reach Generation Z: whether that’s through media publications they follow — such as streetwear title Aykes working with Asics — or via their favorite music artists.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Bonds taps Robert Irwin to show how wild comfort down under can really get

6 Bonds taps Robert Irwin to show how wild comfort down under can really get

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

Southeast Asian artists pimp up sneakers for Asics
Oct 16, 2020
Surekha Ragavan

Southeast Asian artists pimp up sneakers for Asics

Adidas defends decision to tweet image of bare breasts
Feb 11, 2022
Diana Bradley

Adidas defends decision to tweet image of bare breasts

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Nov 11, 2024
Staff Reporters

Malaysia's FashionValet faces corruption probe ...

Lipton Ice Tea launches 1990s-inspired fashion collection
Aug 25, 2024
Alessandra Scotto di Santolo

Lipton Ice Tea launches 1990s-inspired fashion ...

Just Published

Mash names all-female executive team, shifts global HQ to Singapore
1 hour ago
Rahat Kapur

Mash names all-female executive team, shifts global ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into an advisory role as the creative agency enters a new phase of growth across APAC.

Godrej Indonesia appoints Hilda Kitti as CMO
2 hours ago
Gunjan Prasad

Godrej Indonesia appoints Hilda Kitti as CMO

EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.

Why B2B influencers are an essential spend for marketers
2 hours ago
Matthew Keegan

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

Here’s a thought: The ad industry still needs big personalities
2 hours ago
Warwick Cairns

Here’s a thought: The ad industry still needs big ...

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.