Sony launches high-impact 3D ads online through Admax Network

This campaign, which launches a full-page ad execution, signals a first on Admax’s platform.

Sony’s 3D World campaign aims to bring 3D entertainment to every home, across a line-up of content including movies, games and photos.

Sony worked with Luxus to develop the full-page ad execution inspired by Sony’s high definition 3D effects. This campaign provides consumers a first-hand experience of Sony’s 3D ecosystem which includes 3D gaming (stereoscopic 3D games on PlayStation 3), 3D movies (cinematic experience of 3D movies on Blu-ray 3D Home Theatre System by Sony) and 3D photos (create 3D pictures with α (Alpha) A-Mount, E-Mount and Cyber-shot cameras).

Admax claims the largest online consumer base in Southeast Asia, of more than 76.1 million people.

Via this online reach, Sony’s 3D World campaign hopes to provide its target audience with a compelling and powerful first-hand 3D experience via immersive full page ads.

Gary Chin, Admax Networks’ Singapore sales director, said that campaign success has already outperformed expectations by more than 280 per cent, “(It) proves our commitment to work with the world’s leading rich media companies to continuously explore, build and enhance the web experience of every consumer.”