Sony calls PR pitch in Hong Kong

The appointed agency will be tasked with developing an integrated public relations strategy, providing strategic counsel, and engaging in traditional and/or social media relations, in order to create media and consumer awareness for Sony and its key products across the consumer and professional business groups. The account covers Sony's entire consumer electronics and professional products business with the exception of PlayStation and mobile products.

Fiona Chan, section manager of product and marketing communications at Sony Hong Kong, told Campaign Asia-Pacific that the brand is welcoming PR agencies of varying scales to join the pitch, "as long as they have passion for the Sony brand, strong media relationships and trend knowledge, and are able to come up with strategic integrated PR solutions to maximise print, online and social media through different media channels to reach our targeted customers".

Chan declined to disclose its media budget, saying that "it may limit the agency’s creative scope, as creativity is a key ingredient of Sony’s DNA".

Sony has invited interested parties to register directly with Chan at [email protected] before 12 noon on 11 January.

Sony is a pioneer of 4K technology and 4K products, which it claims offers screen resolution four times the quality of Full HD TV.

Last year, Sony ranked third after Samsung and Apple in the Asia-Pacific Top 1000 Brands Report, a drop of one place on the previous year.