apple
Can tech save lives? Apple’s new film says it certainly can
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
How the tariff war could strengthen Apple's ties with India
India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.
Apple named Cannes Lions Creative Marketer of the Year
The tech giant has picked up the accolade for the second time.
Deal reached as Indonesia opens its doors to iPhone 16 sales
The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.
How Steve Jobs’ legacy lives on through Apple’s creative impact
On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.
Lunar New Year goodies: APAC's Year of the Snake campaigns
Presenting our annual roundup of LNY advertising from 2025.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins