Kenny Lim
Feb 18, 2010

Singapore Art Museum appoints Fulford PR for retainer account and Singapore Biennale brief

SINGAPORE - The National Heritage Board's Singapore Art Museum (SAM) has awarded Fulford Public Relations its public relations retainer account to help promote the museum's programmes and the upcoming Singapore Biennale.

Singapore Art Museum appoints Fulford PR for retainer account and Singapore Biennale brief
The 18-month contract will see Fulford PR manage public relations and communications strategies for all SAM exhibitions as well as the third instalment of the Singapore Biennale, the largest international contemporary visual arts exhibition in Southeast Asia.

The museum has lined up eight exhibitions and programmes for 2010 and the third edition of the Singapore Biennale will take place from March.

Director of SAM, Tan Boon Hui, said: “Our aim is to position the Singapore Art Museum as a reference point for contemporary art in the region and raise the profile of Singaporean and Southeast Asian contemporary art and artists. Additionally, we hope to develop a greater appreciation of contemporary art amongst Singaporeans and we look forward to working with Fulford PR as we embark on this exciting new journey.”

Linda Fulford, managing dfrector of Fulford Public Relations, said: “We have a team passionate about the arts and are very honoured to have been brought on by the Singapore Art Museum to partner them in their quest to further the understanding of contemporary art and in the process cultivate new audiences.”

Related Articles

Just Published

22 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

22 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

22 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.