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Staff Reporters
May 17, 2016

Shortlist for 2016 PRWeek Awards Asia arrives

After judging earlier this month, the jury for the 2016 PRWeek Awards Asia has released the shortlist for the awards, which take place on 15 June in Hong Kong.

Shortlist for 2016 PRWeek Awards Asia arrives

More than 50 agency and in-house communicators spent 6 May thoroughly examining this year’s entries and putting together the shortlist of nominees.

Judges from several markets including Japan, Australia, Hong Kong, India, Thailand, China and the Philippines were present at the judging. You can see photos from the judging day here.

The PRWeek Awards Asia take place on the evening of 15 June at the JW Marriott in Hong Kong, following that day's PR360Asia conference. For more information on the awards, including table booking information, please see www.prawardsasia.com.

Shortlist sections

CAMPAIGN AWARDS
AA. Arts, Entertainment & Media Campaign of the Year
Campaign Title Client Agency Country
India Raises a Toast to Margarita with a Straw Viacom18 Media Viacom18 Motion Pictures India
Breaking the Mountain of Mindsets Viacom18 Media Viacom18 Motion Pictures India
Event Horizon: Hong Kong's Largest Public Art Exhibition British Council Sinclair Communications Hong Kong SAR
7 Letters Chuan Pictures Tate Anzur Singapore
Winning new attendees at one of Asia’s biggest outdoor festival Magnetic Asia Ltd WE Communications Hong Kong SAR
China Goes Bananas for Minions Universal Pictures Weber Shandwick China
AB. Brand Development Campaign of the Year (Product)
Campaign Title Client Agency Country
Mirinda Sarsi "Being Nerdy is Being Cool" Suntory PepsiCo Vietnam Beverage Redder Advertising Vietnam
Bosch: Power Up Your Life Bosch Edelman China China
I'm Only 50! GLIDE ENTER PRIZE Inc. Dentsu Inc. and Dentsu Public Relations Inc. Japan
Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. Japan
IKEA cooks its way into Chinese hearts: It’s the Little Things that Matter consumer campaign IKEA China MSLGROUP China China
Great Chinese Names for Great Britain VisitBritain & UKVI Ogilvy Public Relations, Beijing China
AC. Brand Development Campaign of the Year (Service)
Campaign Title Client Agency Country
Every Day A Different Journey Tourism New Zealand Genesis Burson-Marsteller India
Strengthening the Grab Brand Grab Ruder Finn Asia Singapore
"Yahoo Mobile Every Day" Campaign Yahoo Hong Kong iPR Ogilvy & Mather, Metta Communications Hong Kong SAR
Airbnb and G-Dragon: Superstar turns Superhost Airbnb LEWIS, M.K. Trading Corp, Allison + Partners, Briman Communications, Sunny Side Up Singapore
Repositioning brand SpiceJet amid turbulence SpiceJet Ltd. Adfactors PR India
AD. Consumer Launch Campaign of the Year
Campaign Title Client Agency Country
LEGO SG50: Rebuild Your Memories LEGO Singapore iris Singapore Singapore
Fitbit Japan: “Find Your Fit” Campaign Fitbit MSLGROUP Japan
My Everyday Locker! Godrej Security Solutions Adfactors PR India
Cornetto Shake it Off Battle Unilever Singapore Golin Singapore Singapore
Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic Tata Global Beverages Edelman India India
BA. Healthcare: Ethical Campaign of the Year
Campaign Title Client Agency Country
The KidStrong Campaign Pfizer Malaysia Essence Burson-Marsteller Malaysia
Schizophrenia - Don't be left in the dark Janssen Australia Saatchi & Saatchi, Ogilvy PR Health Australia
Taiwan Mazu Festival- Check Your Vision and Detect Early Stage of Macular Degeneration Novartis One for All Public Relations Consultants Taiwan (Republic of China)
Changing Diabetes – Dance to 7, Anytime & Anywhere Novo Nordisk One for All Public Relations Consultants Taiwan (Republic of China)
LE@N ON EACH OTHER Johnson & Johnson vitamine China
BB. Technology Campaign of the Year
Campaign Title Client Agency Country
Fitbit Japan: "Find Your Fit" Campaign Fitbit MSLGROUP Japan
Hitting Headlines to Improve Cyber Security FireEye FireEye Singapore
Big Billion Days - 2015 Flipkart Internet - India
KFit Stretches into APAC with Fitness Sharing Model KFit FleishmanHillard Hong Kong SAR
TCL’s dirt-free washing machine, Say good-bye to dirty clothes TCL Group Utop Communications Group China
BC. Business-to-Business Campaign of the Year
Campaign Title Client Agency Country
Sendle Launch Sendle Sling & Stone Australia
When Microns Matter Renishaw Golin Hong Kong SAR
An Unprecedented Opportunity to Modernize: Windows Server 2003 End of Support Microsoft Asia IN.FOM Singapore
Enabling a New World of Work in Asia Microsoft Asia IN.FOM Singapore
Volvo Trucks Fuelwatch Challenge 2015 Volvo Trucks Golin Singapore
Innovation in Preventive Sports Medicine SAP FleishmanHillard Singapore / Weber Shandwick Korea / Howorth Australia Singapore
BD. Sports Campaign of the Year
Campaign Title Client Agency Country
Go Big, Go NBA National Basketball Association India Genesis Burson-Marsteller with WordsWork India
UFC Fight Night Manila: Achieving a Sold Out Mixed Martial Arts Fight Night in Basketball and Boxing Country Zuffa Singapore Ogilvy Public Relations Manila Philippines
Les Mills Run the Final Les Mills Eleven PR New Zealand
Hyper Connected Healthcare Conference SAP Korea Weber Shandwick Korea South Korea
28th SEA Games and 8th ASEAN Para Games Sport Singapore Weber Shandwick Singapore
The Captain's Ride Steve Waugh Foundation Red Agency Australia
CA. Employee Communications Campaign of the Year
Campaign Title Client Agency Country
Internal Communication during the Launch of the Mercedes-Benz Tmall Flagship Store Mercedes-Benz (China) BlueDigital China
A lifetime of happiness General Electric India Genesis Burson-Marsteller India
Big Belly - Feasting on Ideas that Innovate Viacom18 Media Rickshaw Communique Services India
Our Simple SAP Asia Pacific Japan BlueCurrent Hong Kong/FleishmanHillard Singapore Singapore
#1intheworld Universal McCann IPG Mediabrands Malaysia
CB. Asia-Pacific PR Campaign of the Year
Campaign Title Client Agency Country
Hitting Headlines to Improve Cyber Security FireEye FireEye Singapore
APEC Reaches the Masses: Social Media and Newsroom Management The Asia-Pacific Economic Cooperation (APEC) Secretariat Edelman Indonesia Indonesia
Ford EcoBoost Small But Mighty Ford Motor Company Asia Pacific Ford WPP X Team led by Burson-Marsteller China
The Herbalife Asia-Pacific Wellness Tour 2015 – A Nutritious Transformation Herbalife Asia Pacific IN.FOM Singapore
KFit Stretches into APAC with Fitness Sharing Model KFit FleishmanHillard Hong Kong Hong Kong SAR
Lux Forever Collection Unilever Golin Singapore
Airbnb and G-Dragon: Superstar turns Superhost Airbnb LEWIS, M.K. Trading Corp, Allison + Partners, Briman Communications, Sunny Side Up Singapore
CC. Australia/New Zealand PR Campaign of the Year
Campaign Title Client Agency Country
Unlimited Western Sydney University Red Agency Australia
Lucy the Robot Double Robotics Atomic 212° Group Australia
Million Dollar Fish Campaign Tourism NT Tourism NT Australia
The Release of Peter Greste Al Jazeera English Ogilvy Public Relations Australia (comprising Howorth and Parker & Partners) Australia
eBay Innovation Lab – making eBay No.1 for Electronics in Australia eBay Pulse Communications Australia
CD. Greater China PR Campaign of the Year
Campaign Title Client Agency Country
Time for Another Tomorrow - Zytiga® Launch Campaign Xian Janssen Pharmaceutical Ltd. Ogilvy China
Happistachio New Year Cal Pure Produce Inc. Ketchum China
“See you again, Katmandu” —Baidu’s recovery program for monuments in Nepal Baidu.com, Inc BlueDigital China
Share the Shave P&G Ketchum Hong Kong SAR
“The Audition” – Bringing the Hollywood dream to China Melco Crown Entertainment FleishmanHillard, SPRG Hong Kong SAR
Where’s Wally? – The Happiness Hunt @ Harbour City Harbour City Estates Limited - Hong Kong SAR
CE. Japan/Korea PR Campaign of the Year
Campaign Title Client Agency Country
PLAY THE PINGPONG TV-TOKYO Dentsu Inc. Japan
PRIUS! PARTS CHARACTERS TOYOTA MARKETING JAPAN CORPORATION Dentsu Inc. Japan
The French sounding Japanese Kobayashi City Dentsu Inc. Japan
Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. Japan
LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc. Japan
FingerBand Campaign Ministry of Health and Welfare FleishmanHillard Korea South Korea
CF. South Asia PR Campaign of the Year
Campaign Title Client Agency Country
Shramdaan Divas Pidilite Industries Adfactors PR India
India Raises a Toast to Margarita with a Straw Viacom18 Media Viacom18 Motion Pictures India
Everyday A Different Journey Tourism New Zealand Genesis Burson-Marsteller India
Saffolalife #ProtectHerHeart Marico 20:20 MSL India
One Shot Against Seven Deadly Diseases Immunization Technical Support Unit (ITSU) Genesis Burson-Marsteller India
CG. Southeast Asia PR Campaign of the Year
Campaign Title Client Agency Country
December Baby Jetstar Asia AKA Asia Singapore
Love is in the Zodiac Pair Jetstar Asia AKA Asia Singapore
Star Wars at Changi Changi Airport Group (Singapore) Changi Airport Group (Singapore) Singapore
Crossing Cultural Borders: Promoting Korean Halal Foods In Indonesia aT(Korea Agro-Fisheries&Food Trade Corporation) Prain Global South Korea
Malaysia’s Biggest Housewarming IKEA Malaysia Text100 Malaysia Malaysia
DA. Corporate Branding Campaign of the Year
Campaign Title Client Agency Country
Link Cheers Express Link Asset Management Link Asset Management Hong Kong SAR
KFit Stretches into APAC with Fitness Sharing Model KFit FleishmanHillard Hong Kong Hong Kong SAR
MetLife Hong Kong - ‘Pursue More from Life’ MetLife Hong Kong The Hoffman Agency Hong Kong SAR
From public service to public protector: AXA’s No Belt, No Drive safety campaign AXA Group MSLGROUP China China
Igniting Possibilities, Sparking Joy DBS Bank (Hong Kong) Guru Online; MEC; OMD; MUSE; Fevaworks Solutions Hong Kong SAR
DB. Public Affairs Campaign of the Year
Campaign Title Client Agency Country
Grab a Cab! Australian Taxi Industry Association Red Agency Australia
Check Your 2-Week Cough Korea Centers for Disease Control and Prevention (KCDC) Enzaim Health South Korea
Public Affairs Project for the Public Engagement on Spent Nuclear Fuel Public Engagement Commission on Spent Nuclear Fuel Management DOMO Brodeur South Korea
Project with a Heart SBUT MSLGROUP India India
Listing of the Stock Exchanges in India Consortium of Private Equity Firms Integral PR India
DC. Corporate Publications
Campaign Title Client Agency Country
The World’s First Magazine with Food, which connects food producers and consumers NPO Tôhoku Kaikon Dentsu Inc. Japan
Results of investing 30 years in China Burson-Marsteller Burson-Marsteller China
Flipkart Stories - Disrupting Corporate Communications with a touch of journalism Flipkart - India
GE Reports GE Edelman China
JLL Real Views JLL Text100 Australia Australia
DD. Financial Communications Campaign of the Year
Campaign Title Client Agency Country
Creating the Next Miracle Regina Miracle International (Holdings) Limited Strategic Public Relations Group Hong Kong SAR
GREX: Making investing in start-ups easy GREX Alternative Investments Market (GREX) Adfactors PR India
Westpac Business Growth Grants Westpac New Zealand - New Zealand
MetLife Hong Kong - ‘Pursue More from Life’ MetLife Hong Kong The Hoffman Agency Hong Kong SAR
Bringing Capgemini to the forefront of Financial Services Capgemini Australia Red Agency Australia
DE. Crisis or Issues Management Campaign of the Year
Campaign Title Client Agency Country
Otsuka Kagu’s Rebranding Project to Regain Consumer Trust OTSUKA KAGU, LTD. Dentsu Inc. Japan
The release of Peter Greste Al Jazeera English Ogilvy Public Relations Australia (comprising Howorth and Parker & Partners) Australia
Fishing for Oil: Case of Crude Oil Spill in Cilacap PT Pertamina (Persero) PT Pertamina (Persero) Indonesia
How SpiceJet overcame mid-air turbulence SpiceJet Ltd. Adfactors PR India
Beating the Summer Heat: How Meralco empowered its stakeholders to take a united stand and overcome power supply crisis threat Manila Electric Company (MERALCO) - Philippines
DF. Media Relations Campaign of the Year
Campaign Title Client Agency Country
Breaking the Mountain of Mindsets Viacom18 Media Viacom18 Motion Pictures India
Unlimited Western Sydney University Red Agency Australia
SG50 Heroes Take Flight Jetstar Asia AKA Asia Singapore
Lucy the Robot Double Robotics Atomic 212° Group Australia
ICICI Bank: Where 'I' stands for inclusion ICICI Bank Adfactors PR India
Positioning SpiceJet as greatest turnaround story in Indian aviation history SpiceJet Ltd. Adfactors PR India
AncestryDNA - Australia, where do you think you come from? Ancenstry Howorth Australia
EA. Public Sector Campaign of the Year
Campaign Title Client Agency Country
One shot against seven deadly diseases Immunization Technical Support Unit (ITSU) Genesis Burson-Marsteller India
The French sounding Japanese Kobayashi City Dentsu Inc. Japan
SG Heart Map SG50 Tate Anzur Singapore
FingerBand Campaign Ministry of Health and Welfare FleishmanHillard South Korea
ILEDTHEWAY Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India Edelman India India
EB. Corporate Social Responsibility Campaign of the Year
Campaign Title Client Agency Country
The DPDHL Difference - Delivering Hope to Nepal DPDHL DPDHL Singapore
Shramdaan Divas Pidilite Industries Adfactors PR India
Salba-bote: Protecting Our Customers’ Lives during Typhoons and Floods Manila Electric Company (MERALCO) Manila Electric Company (MERALCO) Philippines
Electrolux Tackles Food Waste with #happyplatesg Electrolux AKA Asia Singapore
Empowering Women and Girls Across Asia Pacific MasterCard Asia Pacific Weber Shandwick Singapore
VITAL STEP: Raising awareness of a fatal newborn illness Mead Johnson Nutrition Ogilvy Public Relations Hong Kong Hong Kong SAR
EC. Environmental Campaign of the Year
Campaign Title Client Agency Country
Responsible Forestry Kimberly-Clark Asia Pacific Headquarters Ogilvy PR Others
Racing Extinction Discovery Networks Asia-Pacific Burson-Marsteller Indonesia Indonesia
FarEasTone Telecommunications – #MyFutureIsMineToSave Far EasTone Telecommunications Ogilvy Public Relations Taiwan Taiwan (Republic of China)
Surf Fiesta! The Biggest Sachet Recovery Initiative In The Philippines Unilever Philippines Activations Agency Philippines
NTUC FairPrice Food Waste Programme NTUC FairPrice Golin Singapore Singapore
ED. Nonprofit Campaign of the Year
Campaign Title Client Agency Country
The Global Goals Campaign Project Everyone Sterling Media India
Lenovo - Turning the ‘Love of Food’ into ‘the Food of Love’ Lenovo Hong Kong Edelman Hong Kong Hong Kong SAR
Music For A Cause Genesis Foundation Genesis Burson-Marsteller India
We are All Different, We Are All the Same Save the Children Weber Shandwick China
The Captain's Ride Steve Waugh Foundation Red Agency Australia
Hunger in the Classroom Foodbank Australia Red Agency Australia
EE. Public Education Campaign of the Year
Campaign Title Client Agency Country
Schizophrenia - Don't be left in the dark Janssen Australia Saatchi & Saatchi, Ogilvy PR Health Australia
SMRT's Rail Transformation Journey - Singapore's First SMRT Corporation - Singapore
AstraZeneca’s Respiration Health Programme Creates Powerful Coalition AstraZeneca China - China
California Walnuts: Powering up Chinese Millennials in 60 Days California Walnut Commission Weber Shandwick China
Take Heart Australia Take Heart Australia Hill+Knowlton Strategies Australia
Diverse-City Trails Powered by Ben & Jerry's Unilever Singapore Golin Singapore Singapore
FingerBand Campaign Ministry of Health and Welfare FleishmanHillard Korea South Korea
FA. Best Use of Analytics
Campaign Title Client Agency Country
The SAP Australian Digital Experience Report SAP Australia Howorth, AMR and The Factuary Australia
I'm Only 50! GLIDE ENTER PRIZE Inc. Dentsu Inc. and Dentsu Public Relations Inc. Japan
IKEA cooks its way into Chinese hearts: It’s the Little Things that Matter consumer campaign IKEA China MSLGROUP China China
LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc. Japan
FB. Best Use of Broadcast/Video
Campaign Title Client Agency Country
LEGO SG50: Rebuild Your Memories LEGO Singapore iris Singapore Singapore
December Baby Jetstar Asia AKA Asia Singapore
Share the Shave P&G Ketchum Hong Kong SAR
LOVE THERMO #WarmUpWithLove Panasonic Corporation Dentsu Inc. and Dentsu Public Relations Inc. Japan
AncestryDNA - Australia, where do you think you come from? Ancestry Howorth Australia
FC. Best Use of Digital
Campaign Title Client Agency Country
Mirinda - Tet full of laughter Suntory PepsiCo Vietnam Beverage Redder Advertising Vietnam
Happistachio New Year Cal Pure Produce Inc. Ketchum China
PRIUS! PARTS CHARACTERS Toyota Marketing Japan Corporation Dentsu Inc. Japan
SG Heart Map SG50 Tate Anzur Singapore
MetLife Hong Kong - ‘Pursue More from Life’ MetLife Hong Kong The Hoffman Agency Hong Kong SAR
ibisPLAY.com: a music playground come to life Accor/Ibis Weber Shandwick Australia Australia
Perfume Portraits Unilever Golin Singapore
FD. Best Use of Social Media
Campaign Title Client Agency Country
Star Wars at Changi Changi Airport Group (Singapore) - Singapore
ManulifeMOVE Manulife (International) Limited - Hong Kong SAR
APPLEJACKS APPLEJACKS HILL+KNOWLTON STRATEGIES Australia
Secoo Saves the Best For Last Secoo.com Weber Shandwick China
Launching ibis Hotels as a Brand Publisher with ibisPLAY.com: a music playground come to life Accor/Ibis Weber Shandwick Australia Australia
Perfume Portraits Unilever Golin Singapore
FE. Promotional Activity of the Year
Campaign Title Client Agency Country
December Baby Jetstar Asia AKA Asia Singapore
Star Wars at Changi Changi Airport Group (Singapore) - Singapore
Christmas Shopping Sleepover Stayz Group Adhesive PR Australia
Dole: The “Wearable_Banana” Dole Japan, Inc. Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. Japan
Lucy the Robot Double Robotics Atomic 212° Group Australia
“Halo 5: Guardians” Launches into Space Microsoft IN.FOM Singapore
PEOPLE / TEAM AWARDS
GA. Young PR Professional of the Year  - In-House
Name of Nominee Company Name
Prasanna Ratanjankar Viacom18 Media India
Misha Paul Viacom18 Media India
Music Chen LEO Digital Network China
Mallika Joshi Shell Singapore
Aman Raj Inshorts India
GB. Young PR Professional of the Year  - Agency
Name of Nominee Agency
Henna Punjabi Genesis Burson-Marsteller India
Hareem Deeba Asiatic Public Relations Network Pakistan
Carol Yeung Edelman Hong Kong
Kate Fouracre Weber Shandwick Australia
Kelly Lane Weber Shandwick Australia
GC. PR Professional of the Year - In-House
Name of Nominee Company Name
Fahad Qadir The Coca-Cola Export Corporation Pakistan
Perry Manross SAP Australia
Dr Vivien Chiong Nanyang Technological University, Singapore
Sunshine Farzan MetLife Hong Kong
Aziz Laikar AirAsia Malaysia
GD. PR Professional of the Year - Agency
Name of Nominee Agency
Darren Burns Weber Shandwick China
Ethan Tan Tate Anzur Singapore
Neha Mehrotra Avian Media India
Ian Rumsby Weber Shandwick Australia
Ying Tiun WE Communications China
GE. PR Agency Head of the Year
Name of Nominee Agency
Anne Geronimi Ruder Finn Hong Kong
James Wright Red Agency Australia
Elan Shou Ruder Finn China
Darren Burns Weber Shandwick China
Matthew Lackie WE Communications Asia Pacific
GF. In-House PR Team of the Year
Name of Team Company Name
Communication & Public Affairs Team Janssen Asia Pacific
LEO Digital Network's communication team LEO Digital Network China
Volkswagen Group China PR & Communications Team Volkswagen Group China
Microsoft Asia Communications Team Microsoft Asia
Hotels.com Asia Pacific PR Team Hotels.com Asia Pacific
AGENCY AWARDS
GG. Australia/New Zealand PR Consultancy of the Year
Agency
Red Agency Australia
Eleven Australia
Sling & Stone Australia
Weber Shandwick Australia
Pulse Communications, part of Ogilvy PR Australia
GH. Greater China PR Consultancy of the Year
Agency
Weber Shandwick China
Edelman Greater China
Red Bridge Communications China
FleishmanHillard Hong Kong
Ogilvy Public Relations Hong Kong
GI. Japan/Korea PR Consultancy of the Year
Agency
Edelman Korea
PR ONE KOREA
Ashton Consulting Japan
Hill+Knowlton Strategies Japan
GJ. South Asia PR Consultancy of the Year
Agency
Adfactors PR India
Avian Media India
SPAG Asia
Weber Shandwick India
Edelman India
GK. Southeast Asia PR Consultancy of the Year
Agency
Cohn & Wolfe Malaysia
Ruder Finn Singapore
AKA Asia Singapore
Edelman Singapore
Weber Shandwick Singapore
The Hoffman Agency Singapore
GL. Boutique PR Consultancy of the Year
Agency
Reuter Communications China
AKA Asia Singapore
Tate Anzur Singapore
Adhesive PR Australia
Red Bridge Communications China
GM. New PR Consultancy of the Year
Agency
CampaignLab Australia
Zagar Communications Myanmar
GO. Asia-Pacific Network of the Year
Agency Network
MSLGROUP Asia
Edelman Asia Pacific
Strategic Public Relations Group Asia Pacific
Weber Shandwick Asia Pacific
WE Communications Asia Pacific

 

Source:
Campaign Asia
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