Asiya Bakht
May 29, 2009

SCA Hygiene calls creative pitch

KUALA LUMPUR - SCA Hygiene, a division of global consumer goods company SCA, has shortlisted Euro RSCG and McCann Erickson for its creative account in Malaysia.

SCA Hygiene calls creative pitch
The two agencies were shortlisted after a first round, according to sources. Pitch consultant R3 is believed to be managing the pitch.

SCA is a global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solutions, publication papers and solid-wood products.

SCA Hygiene's business consists of two primary categories including personal care products and tissues. The personal category consists of products for incontinence care, diapers and feminine care. SCA's most well-known brands are Tena and Drypers.

The company's products are sold in more than 90 countries.

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