Samsung sees spike in sales with Olympics sponsored winners’ selfie moments

Samsung, a long-time Olympic partner, sponsored “victory selfies” taken by winners at the podium using the Galaxy Z Flip6 smartphone. 

The selfies were then shared across social channels, including the official Olympics and Samsung Mobile pages on Instagram.

The company said it saw a 23% spike in sales of the Flip6 on 30 July, compared to the average day at the Olympic Games. The previous day was Team GB's best day, winning six medals, which Samsung said could have caused the spike in interest. 

 

 

 

 

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A post shared by The Olympic Games (@olympics)

Team Samsung Galaxy member and Brazilian Olympic skateboarder Rayssa Leal said: “To be able to share the moment of achieving my dream of winning a medal with my fans, family and friends worldwide—through my own perspective—was incredible.

“It not only amplified a moment I’ll never forget but also celebrated the camaraderie beyond the competition as my fellow medalists and I took the Victory Selfie together on the podium.”

James Kitto, vice president and head of the Mobile Division at Samsung UK and Ireland, said that the company has seen a “positive start to sales” during the pre-order phase, indicating that customers are excited about the devices. 

He said, “There’s also a positive story for Galaxy Z Flip6, where the 2024 Olympic Edition Z Flip6 can be found in the hands of nearly 17,000 athletes as part of Samsung’s partnership with the Olympic and Paralympic Games Paris 2024, contributing to a continued increase in consideration and purchase intent for our unique foldable smartphones.”

This article first appeared on Campaign's sister title Performance Marketing World.