MALAYSIA - Publicis One Malaysia today announced that Saatchi & Saatchi Malaysia has merged with Saatchi & Saatchi Arachnid in a bid to streamline its operations.
The combined agency will be known as Saatchi & Saatchi Arachnid and be led by David Soo, in his current capacity as managing director of Saatchi & Saatchi Arachnid.
The decision to merge the two agencies was also driven by client and market demands, Publicis One Malaysia said in a statement.
“This consolidation benefits both our teams and clients," Soo said. "It creates opportunities for more hybrid roles internally as well as benefits all our clients with fully integrated solutions. Definitely stronger together.”
Tan Kien Eng, group chief executive of Publicis One Malaysia, said: “With this consolidation, we are bringing together talents from two prolific brands for the benefit of our existing clients. In essence we are creating a powerful new agency with Arachnid's reputation as a home-grown award winning digital agency and Saatchi & Saatchi’s iconic global creative reputation.”
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