Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 27, 2015
Rebranding: How Courts Malaysia is using humour to unite Malaysians
KUALA LUMPUR - Concocting a brand personality that cuts across multicultural and multi-strata Malaysia is tough. But electronics and furniture retailer Courts Malaysia is finding success with a $6 million refresh that includes advertising, store redesigns, a new ecommerce platform and, for the first time in 20 years, a brand ambassador.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 6, 2024
Campaign expands its coverage into Indonesia
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
16 minutes ago
Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...
A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.
31 minutes ago
Publicis acquires sports agency Adopt, continues ...
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
44 minutes ago
11 minutes of fame, many more of regret
Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
56 minutes ago
‘Just tone deaf’—Nike’s marathon campaign backlash
An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.