Radio Heineken promotes Gilles Peterson Worldwide Festival

In collaboration with Lush 99.5FM, Radio Heineken, will become the official broadcast partner of WF 2010, transmitting live from Zouk and bringing one of Singapore’s most highly anticipated music festivals to the airwaves.  

Radio Heineken will be broadcast live from the two-day dance festival, on 27 and 28 August 2010, from inside a bespoke structure created specifically for the event by Iris – the Radio Heineken mobile studio, which will be shaped in the style of a giant retro radio. 

Chris Ho, well-known Lush 99.5FM music personality, will conduct ‘live’ interviews with Gilles Peterson and the DJs playing at WF 2010. These Radio Heineken sessions will also be simultaneously broadcast ‘live’ on Lush 99.5FM. 

iris, which runs Heineken’s Green Room programme of cutting-edge music events, has been responsible for the strategy and concept development behind the activity, as well as the logo and key visuals and all on-ground activation.

This is the second year Heineken is supporting the Gilles Peterson’s Worldwide Festival, which was inspired by the musical diversity of the Gilles Peterson 'Worldwide' radio show that is broadcasted in 20 countries. WF 2010’s line-up includes Dâm-Funk, Dop, Dorian Concept, Gilles Peterson, Ikonika, Jazztronik, Lefto and Zed Bias.