Asiya Bakht
Sep 8, 2008

Pizza Hut invites four agencies

SINGAPORE - After parting ways with BBDO, Pizza Hut has invited four agencies - JWT, Y&R, Bates and Grey - to pitch for its account.

Pizza Hut invites four agencies
The fast-food brand shortlisted the agencies after a credentials search and plans to appoint an agency by the end of next month.
 
Juliana Lim, marketing director of Pizza Hut Singapore, said that the brand is seeking to refresh certain aspects of its advertising and the agency will selected on its creativity, strategic thinking and commitment. Lim also said that Pizza Hut’s business has been growing in Singapore and the company will continue to invest in its advertising.

The selected agency will initially sign a one year contract with Pizza Hut which will reviewed after that period.

Further update
Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

US adtech CEO jailed for financial fraud after ...

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.

6 hours ago

'Reputations will be made and lost': Heathrow ...

When Europe’s busiest airport, Heathrow, unexpectedly shut down on Friday, its crisis comms team bore the brunt.

8 hours ago

Are religious factors enough to shift Indonesian ...

Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.

8 hours ago

Musk’s X battles India in court while advertisers ...

The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.