Prior to its appointment, Isobar Japan successfully managed Chivas Regal's digital CRM programme over the past year. Last year's 'Live with chivalry' promotion, including digital, ATL and BTL, was however handled by incumbent Euro RSCG.
Yukimitsu Watanabe, Isobar Japan communications planning director in-charge of the Pernod Ricard account, said going forward, the agency will lead the digital part of the new 'Chivas 18' campaigns in addition to other Pernod Ricard brands in Japan.
Suntory's 'Yamazaki' and 'Hibiki' are among the brand's major competitors in the local market.
“Our major challenges and task is to help uplift the luxury, authentic and prestigious brand image of Chivas Regal in Japan,” added Watanabe.
According to the agency, Chivas Regal's monitored digital media adspend was about US$124,000 (Japanese yen 10 million) from July 2009 to June 2010.
Reported last month, Pernod Ricard hired Amsterdam Worldwide to handle the global advertising for its Olmeca Tequila brand.
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