Data News
Babar Khan Javed
Jul 12, 2018

Only a third of APAC agencies insource programmatic media buying technology

A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings

As the issues of transparency, fraud, and brand safety persist, agencies that are building their own programmatic tech capabilities stand to gain the most, a study by ExchangeWire finds.

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