Staff Reporters
Sep 14, 2011

Ogilvy Philippines appoints Eric Yeo group ECD

SINGAPORE - Ogilvy & Mather Philippines has announced the appointment of Eric Yeo as group executive creative director, effective October this year.

Eric Yeo, group ECD Ogilvy Philippines
Eric Yeo, group ECD Ogilvy Philippines

Currently a creative director with Ogilvy Singapore, Yeo’s new role will see him working closely with Randy Aquino, head of country, Ogilvy Philippines, to develop and implement the agency’s creative agenda.

Aquino says Yeo already has a good chemistry with the Philippines creative team, having worked with them before.

“Not only is Eric a multi-awarded and seasoned creative director, he also has the perfect combination of Asian cultural sensibilities and international standards. As a creative leader, Eric is a very nurturing person who is selfless when it comes to sharing his ideas and experience and relentless in his pursuit for creative excellence,” said Aquino.

Company says Yeo’s appointment as group ECD finally completes the creative management restructuring of Ogilvy Philippines.

Yeo heads a team of creative leads across the Ogilvy Philippines Group: Mike Sicam, creative director for OgilvyOne; Alnair Langkay, creative director for RedWorks; and Gerry Cacanindin and Lito Gemora, creative directors for O&M Advertising. 

He will oversee the creative output for the agency’s clients across the disciplines, such as Unilever, Kraft Johnson & Johnson, KFC, Nike and Nestle.

An Ogilvy veteran, Yeo’s award haul includes a recent Yellow Pencil for his work for Faber Castell at this year’s D&AD.

Related Articles

Just Published

1 day ago

Mark Read on WPP’s creative agencies slump, big ...

CEO dismissed idea WPP might sell AKQA in Campaign interview.

1 day ago

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

1 day ago

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

1 day ago

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.