To get Filipino men to use face wash, this campaign showed them the old bar of soap in the shower may have been in nasty places.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Family Soap Series
Agency: Ogilvy Philippines
Client: Master Facial Scrub (Unilever)
Nominated by:
Brandie Tan, ECD, J. Walter Thompson Philippines:
It’s a funny campaign, with a very quick message. The headline is important to complete the thought, but the idea is clear even before the headline is read.
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