Nojorono shortlists three agencies for Minak Djinggo brand

According to sources the final presentation was made a few days ago and a result is expected this week.

Last year NTI aligned its branding and media business with Media Cubic, a subsidiary of Dentsu Media, in the domestic market. The account included duties for the company’s key Clas Mild, Minak Djinggo and Niko brands. The company also announced the decision to rebrand Minak Djinggo to Djinggo.

NTI's flagship brand, Clas Mild, is reportedly ranked second in the mild cigarette market, behind Sampoerna A-Mild. Clas Mild's creative is handled by JWT.

Indonesia is the world’s fifth-largest cigarette market with around 57 per cent of adult males classified as habitual smokers. Light cigarettes account for only three per cent of combined sales against high-tar cigarettes.